What Is a Tradwife? All About the Controversial Lifestyle — And Why It's Having a Viral Moment
“Regardless of what time period the content is “supposed” to mimic, the essence is generally unmistakable from one tradwife to another. Researcher Mariel Cooksey defined “tradwifery” in 2021 as “a movement that’s part aesthetic and part ideology, encouraging women to embrace supposedly feminine characteristics like chastity and submissiveness, and trade feminist empowerment for a patriarchal vision of gender norms,” per the Political Research Associates [politicalresearch.org], a social justice and research strategy firm.”